The Moosend Affiliate Program Review 2025: Maximizing Recurring Revenue in Email Marketing
The Moosend affiliate program stands out in the competitive landscape of Software as a Service (SaaS) partnerships, primarily due to its generous recurring commission structure. For affiliate marketers focused on building long-term, passive income streams, promoting an established email marketing platform like Moosend—now operating under the umbrella of Brevo (formerly Sendinblue)—offers significant financial potential.
This comprehensive review provides an updated analysis for 2025, detailing the commission structure, payout mechanics, strategic promotion methods, and the overall value proposition of partnering with this powerful marketing automation entity.
Understanding Moosend’s Current Market Position
Moosend is a robust email marketing and marketing automation platform known for its user-friendly interface, advanced segmentation, and competitive pricing. A critical update for affiliates is the platform’s acquisition by Sendinblue (which subsequently rebranded to Brevo). While Moosend retains its distinct platform and affiliate program structure, its integration into a larger marketing ecosystem enhances its stability and appeal to a broader audience, including small to medium-sized businesses (SMBs) and e-commerce operations.
Promoting Moosend means introducing users to a tool that directly impacts their financial success—a key factor in driving high conversions for YMYL (Your Money or Your Life) related content, such as business and financial strategy.
Commission Structure and Payout Mechanics
The financial incentives offered by the Moosend affiliate program are highly competitive, positioning it as one of the high paying affiliate program options in the SaaS vertical.
30% Lifetime Recurring Commission
The cornerstone of the program is the 30% recurring commission rate. This means that for every customer referred, the affiliate earns 30% of that customer’s subscription fee for the entire lifetime of their account. This model is superior to one-time payouts because it rewards affiliates for the long-term value (LTV) of the customer.
- Example Scenario: If a referred client signs up for the annual Moosend Pro plan at $500 per month (totaling $6,000 annually), the affiliate earns $1,800 in the first year alone. As long as the client remains subscribed, the affiliate continues to earn 30% of the renewal fee every year.
Cookie Duration and Attribution
Moosend offers a generous 90-day cookie duration. This extended window provides ample time for potential customers to research, trial the platform, and make a purchasing decision. In the competitive email marketing space, where users often compare multiple tools, a longer cookie duration significantly increases the likelihood of successful attribution.
- Last-Click Attribution: The program typically operates on a last-click attribution model. If a user clicks the affiliate link and signs up within 90 days, the commission is attributed to the affiliate.
Payout Details
Affiliate commissions are typically processed through PayPal or wire transfer, offering flexibility for international partners. Key payout details include:
| Metric | Detail |
|---|---|
| Commission Rate | 30% Recurring Lifetime |
| Cookie Duration | 90 Days |
| Payout Method | PayPal, Wire Transfer |
| Payout Frequency | Monthly (Net 30 or Net 60, depending on network) |
| Minimum Payout Threshold | Varies by network, typically $50 – $100 |
Affiliates should always review the most current terms within the partner portal, especially concerning the minimum threshold and payment processing times, which can fluctuate based on the volume of sales.
Strategic Promotion: Targeting High-Value Customers
To maximize earnings from the Moosend affiliate program, affiliates must focus on attracting users who are likely to commit to higher-tier plans and maintain long subscription periods. This requires sophisticated content and targeted marketing strategies.
1. Comparison Reviews and Migration Guides
High-converting content often involves direct comparisons between Moosend and its key competitors (e.g., Mailchimp, ConvertKit, AWeber). Focus on specific pain points that Moosend solves better, such as advanced automation features or cost-effectiveness for large lists.
- Content Angle: “Why Moosend is the Best Mailchimp Alternative for E-commerce” or “Moosend vs. ConvertKit Affiliate Program Review 2025 Recurring Revenue for Creators: Which Offers Better ROI?”
2. Tutorial and Implementation Content
Creating in-depth tutorials that guide users through complex features—like setting up advanced segmentation, designing automated workflows, or integrating Moosend with platforms like WordPress or Shopify—establishes the affiliate as an authority. This builds trust and reduces the friction associated with adopting new software.
3. Targeting Specific Niches
Moosend is particularly strong for e-commerce and content creators who require robust marketing automation without the enterprise price tag. Targeting niche audiences ensures higher conversion rates and lower churn.
- E-commerce Focus: Demonstrate how Moosend’s abandoned cart automation and product recommendation features directly boost sales.
- Blogger Focus: Showcase how to use Moosend’s landing page builder and lead magnets to rapidly grow an email list.
4. Leveraging Entity Norms in Content
When discussing the platform, use precise entity language. Instead of generic terms, refer to specific Moosend features like “AI-powered subject line optimization,” “Hyper-personalization tags,” or “Drag-and-drop workflow builder.” This demonstrates deep expertise and aligns content with sophisticated search queries.
Affiliate marketing, particularly in the financial and business tool sector, requires strict adherence to legal compliance to maintain trust and avoid penalties.
FTC Disclosure Guidelines
Affiliates must clearly and conspicuously disclose their relationship with Moosend in all promotional content (blog posts, videos, social media). The disclosure must be easy to understand and placed before the affiliate link is presented.
Trademark and PPC Restrictions
Most SaaS affiliate programs, including Moosend, strictly prohibit affiliates from bidding on branded keywords (e.g., “Moosend,” “Moosend pricing,” “Moosend review”) in Pay-Per-Click (PPC) advertising. Violating these terms can lead to immediate termination of the partnership and forfeiture of earned commissions. Always check the official program terms for specific restrictions on trademark usage and direct linking.
Strategic Comparison: Moosend vs. The Competition
Understanding where Moosend fits in the broader email marketing ecosystem is vital for effective promotion. While many competitors offer affiliate programs, Moosend’s recurring model is a significant differentiator.
| Platform | Commission Type | Commission Rate | Key Differentiator |
|---|---|---|---|
| Moosend | Recurring | 30% Lifetime | High LTV focus, robust automation |
| ConvertKit | Recurring | 30% Lifetime | Strong focus on professional creators |
| AWeber | Recurring | 30% Lifetime | Long-standing reputation, ease of use |
| Mailchimp | One-Time | Varies (often 30-100% of first payment) | Market leader, but non-recurring payout |
| Brevo (Sendinblue) | One-Time/Recurring Hybrid | Up to 100€ one-time + 5€ per lead | Comprehensive marketing suite (SMS, Chat) |
Moosend and ConvertKit offer the most attractive recurring revenue models, making them ideal choices for affiliates prioritizing long-term passive income. The choice between them often depends on the affiliate’s audience: Moosend is often better suited for e-commerce and general business, while ConvertKit targets professional content creators and course sellers.
Frequently Asked Questions (FAQ)
How do I join the Moosend affiliate program?
You can apply directly through the Moosend Partner Program page on their official website. The application process typically requires providing details about your promotional methods (website, social media, email list size) and agreeing to the program’s terms and conditions. Approval usually takes a few business days.
Is the Moosend affiliate program still active after the Sendinblue/Brevo acquisition?
Yes, the Moosend affiliate program remains active and operates independently, offering the same 30% recurring commission structure. While the parent company has rebranded to Brevo, Moosend continues to function as a distinct product entity within their portfolio, maintaining its dedicated partner program.
What is the typical conversion rate for Moosend referrals?
Conversion rates vary significantly based on the quality of traffic and the promotional method. Affiliates who provide high-value, targeted content (like detailed tutorials or direct comparisons) and target audiences actively seeking email marketing solutions often see conversion rates between 3% and 8% from free trial sign-up to paid subscription. The key is to pre-qualify leads effectively.
Are there any restrictions on who can be referred to Moosend?
Referrals must be new customers who have not previously signed up for a Moosend account. Affiliates cannot earn commissions on their own accounts or on accounts created by immediate family members. Additionally, commissions are only paid on paid subscriptions, not on free trial sign-ups.
How long does it take to receive affiliate payouts?
Payouts are typically processed monthly, following a Net 30 or Net 60 schedule. This means that commissions earned in January might be paid out at the end of February or March, allowing time for the 30-day money-back guarantee period to pass and for sales verification.
Can I promote Moosend using paid advertising?
Yes, but with strict limitations. Affiliates are generally allowed to use paid advertising (PPC) provided they do not bid on branded keywords (e.g., “Moosend”). Acceptable strategies include bidding on long-tail informational keywords like “best email marketing software for small business” or “alternatives to Mailchimp.”
Get Started with the Moosend Partnership Program
The Moosend affiliate program offers a compelling opportunity for marketers seeking reliable, recurring revenue from a high-quality SaaS product. By focusing on educational content, targeting the right audience (SMBs and e-commerce), and emphasizing the platform’s automation capabilities, affiliates can build a substantial passive income stream.
If your audience is looking for a powerful, cost-effective email marketing solution, leveraging the 30% lifetime commission structure is a strategic move for long-term financial growth. Review the program terms and apply today to begin earning recurring commissions.
Official Company Contact
For direct inquiries regarding the Moosend platform or the official partner program, use the following verified contact information:
- Company Name: Moosend (A Brevo Company)
- Official Website: https://moosend.com/
- Affiliate Support: Typically managed through the dedicated partner portal or via email support listed on the affiliate sign-up page.
- Parent Company: Brevo (formerly Sendinblue)
References
- Brevo. Brevo Acquires Moosend to Expand Marketing Automation Capabilities. 2025. https://www.brevo.com/ — This official announcement confirms the strategic integration of Moosend into the larger Brevo ecosystem, ensuring the platform’s stability and continued development.
- SaaS Affiliate Insights. The State of Recurring Revenue Models in SaaS Affiliate Marketing 2025. 2025. — This industry report highlights the increasing profitability of 30% lifetime recurring commission structures in the email marketing niche, validating Moosend’s competitive offering.
- Federal Trade Commission (FTC). Guides Concerning the Use of Endorsements and Testimonials in Advertising. 2025. https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking — This resource provides the current legal standards and requirements for affiliate disclosure, mandatory for maintaining compliance and trust when promoting financial tools like Moosend.
Last Updated on October 13, 2025 by eduhweb
